Heath Hill Green

THE BRIEF
Heath Hill Green are data driven chartered accountants and business advisors who help medical professionals grow their businesses. CEO Bilal Ahmed needed help creating a new logo mark for his parent company that would sit as the central emblem for a suite of new sister companies under a new 'HHG' brand.

The logo would need to be versatile enough to be used as the basis for the sister companies, but premium looking, given the trust HHG's clients will be putting in the brand.

THE SOLUTION
In the discovery phase of this project, Bilal and I narrowed down a number of concepts that would best represent his brand. One of the strongest was a representation of steps/building blocks, which represented his brand strapline, 'earn', learn' and 'grow'.

I created a monogram that uses the three ‘HHG’ characters of Heath Hill Green. In the design, the two H characters are placed on top of one another to form a representation of steps or a step ladder. The symbol is then interwoven with a G shape, the crossbar of which forms the central rung in the step ladder. The three steps represent the three words within the strapline.

SERVICES
Logo Design

TESTIMONIAL
“I saw James’ work on TikTok and loved the whole design process. Our current logo was knocked up quickly and no longer represented the direction of our business. James’ thorough onboarding and discovery process allowed him to understand our business and what we wanted to represent. 

Would absolutely recommend James for your next branding job.”