Well hello there!

My name is James and I’m an award-winning logo and visual identity designer, design educator, international speaker and owner of logo design studio Barnard Co. I specialise in designing logos with meaning.

As a former designer for The Daily Telegraph, Bauer Media and Hearst Magazines in the UK, I have more than 15 years of experience in the design industry. These days I run my operation from the Gold Coast, Australia, after emigrating from London in 2021. 

My aim is to pass on my wide variety of skills to the next generation of designers (and more than 800K followers) through my social channels and via my digital products.

Podcasts Interviews

“James offers more than just technical expertise—he has a remarkable talent for demystifying complex questions, transforming them into straightforward and accessible answers”

- Tradeprint

"James is a logo legend, a brand beast, a design doyen, and a committed collaborator.”

- Matt Silverman, The Sherwood Project

“It was an honour to be able to pick James’ brain on how to use social media to get more clients and grow effectively”

- Josh Hall, Web Design Business Podcast

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My Background

Employment History
Barnard.co
Barnard.co

2015 – Present

After leaving the Daily Telegraph to join another national media mogul as a digital lead, I quickly became disillusioned with the processes I was being forced to follow. Having to consistently put out fires, and slot my team into a tired workflow was frustrating, and ultimately not for me.

In 2015 I went out on my own and I have never looked back. As the underdog, I worked tirelessly to position myself as a creative lead in a highly competitive market. Fortunately, I’ve had tremendous success with some seriously high profile clients.

The Daily Telegraph
The Daily Telegraph

Senior Designer, Digital Marketing
2014 – 2015

Senior Designer across the Daily Telegraph’s digital marketing and eCRM department. Responsible for the design and build of digital creative, promoting Telegraph products on a number of outlets.

Additionally, I have worked regularly in a freelance capacity for the Telegraph’s creative content department Spark, producing branded content pages, online games, quizzes and much more.

Bauer Media Group
Bauer Media Group

Senior Interactive Designer, Advertising
2012 – 2014

Senior Interactive Designer, promoted from Digital Designer, at Bauer Media. I worked across all of Bauer Media’s London Lifestyle titles (FHM, Grazia, Empire, Heat, Kiss FM, etc). Responsible for the design and production of industry leading mixed media creative solutions (online advertorials, microsites, website takeover skins, facebook apps, flash adverts, email newsletters, etc).

Hearst Magazines UK
Hearst Magazines UK

Multimedia Designer
2010 – 2012

In-house designer for runnersworld.co.uk, triathletesworld.co.uk, menshealth.co.uk and Runner’s World magazine’s promotional pages. Responsible for the creation of editorial e-newsletters, flash advertising, online and print advertorial pages.