NECTIR

AWARDS
'Award of Excellence',
Best Brand Awards 2023

THE BRIEF
Nectir is an instant chat tool that engages campus communities and reduces burnout. Think Slack/Discord for colleges and universities. It enables students, instructors, and staff to develop their own campus communities through instant messaging.

Founders Kavitta Ghai and Jordan Long were college students themselves not too long ago. Which meant slow responding instructors, a phone full of messaging apps, and trying to remember a class discussion from five days ago. They created a platform they knew their friends would appreciate.

Kavitta reached out to me after seeing my TikTok page and asked me to help them rebrand the company. The two had launched with a text-based logo, but now they were established, they wanted to approach the rebrand more seriously.

THE SOLUTION
This project was a lot of fun. Together we came up with two really strong concepts, but narrowing down the design was fairly straightforward, thanks to Kavitta and Jordan’s concise and well-measured feedback.

This logotype incorporates a clever use of negative space, with a chat bubble formed in the space between the ‘c’ and ‘t’ characters.

You can view the case study video on TikTok here: Nectir Logo - Case Study

TESTIMONIAL
”If you’re looking to update your brand, there is absolutely nobody we recommend more than James. Not only will he intuitively understand your vision and bring it to life, he will also ensure that it’s done with the highest level of customer service. He will be our go-to for design concepts indefinitely."

SERVICES
Logo Design

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