Cardow & Co

THE BRIEF
Founder and CEO Rowan Cardow is a bona-fide web developer on the Sunshine Coast, Australia. He needed a new brand for his design and marketing agency; a concierge-style luxury service which puts the customer at the centre. The new logo would need to look premium and professional, with a little hint of creativity thrown in. 

THE SOLUTION
Together, Rowan and I narrowed his ideas down to a couple of key concepts revolving around the concierge themes within his company ethos. Namely, the key.

While I was designing I liked the idea of combining the acronym C & Co of the company name with a key head. But unfortunately it ended up looking messy and I couldn’t get the orientation to work well with any typeface. When I combined a key shape into a lockup of the type, things started working and with a little sketching, I discovered that if you position the curved portions of the ‘DO’ and ‘CO’ correctly, it leaves a key head shape in the negative space between. We then refined the design together to leave this lockup, plus an abstract logo mark to pair with the design. 

SERVICES
Logo Design

TESTIMONIAL
"James is a master at his craft. After working with countless creatives, working with James would have to be the best experience so far. He captured my vision and made it a reality first try. As a design and marketing agency focusing on building websites and online experiences for our clients, we haven't even had the chance to finish our own website since James put together our beautiful new brand."

- Rowan Cardow, Cardow & Co