Now that the dust has settled on this whirlwind fortnight, let’s pick apart what happened.

If your aim is to go viral on a social media platform, then make sure you have your ducks in a row.

And you should budget more than you think for yours, right now. If you don’t, your business is doomed.

Over the last few months I’ve been stepping out of my comfort zone and running live design sessions on Instagram. Each session lasts about an hour, in which I attempt to design something (a logo, sticker or badge) live on camera.

It’s been exactly two months since I published a pricing guide on my website. The aim was to weed out people either wanting a logo for free (exposure) or those whose budget unfortunately didn’t match someone with my experience.

Let the client ask for my fees? Or risk losing a potential lead by being too transparent? Decisions, decisions.