This is definitely the chunkiest award I’ve won.
My project with Postsharp Technologies recently picked up a couple of awards. It placed Gold at the Indigo Design Awards 2024 under the Freelancer category, and Gold at the Titan Brand Awards 2024 under the category ‘Best Logo Design’!
PostSharp and Metalama are two frameworks that help software developers improve their code quality and productivity through meta-programming. President & Principal Engineer Gael Fraiteur needed help branding the new product, Metalama, in a way that harmonised with the current branding for PostSharp, which already had a lot of traction in the market. So I’d need to stick to the current colours and fonts, but introduce a new icon for Metalama, which would be the flagship product moving forward.
One of the requirements from Gael’s brief was that the logo shouldn’t be too playful. It was very tempting to come up with illustrated concepts that depicted a llama, but in the end I would need to find a solution that reflected the industry, but would be taken seriously.
The ‘sharp’ # symbol in the parent company name represented the C# programming language that the framework is used for. And I managed to find an abstract llama shape inside a stylised version of a # symbol. By introducing small separations in the design, we could keep the overall shape of the symbol, while revealing the llama icon in a subtle way.
