KARMR

THE STORY
In early 2021 I designed a fully-fledged brand to be sold to any client that wanted it. A colleague of mine summed it up nicely as a ‘start-up in a box’. It had a website, social media presence, marketing assets, a suite of brand guidelines and more. For a fixed fee it could be yours to own outright.

Almost a year later Katie Burnett, a positive psychology practitioner and coach bravely took the reins and launched a brand new business behind the KARMR brand. Katie has more than 10 years of experience working with global businesses, governments and startups. And the ethos behind the KARMR brand (Cause. Effect. Growth.) suited her business down to the ground.

You can read more about this project here.

THE LOGO
The ‘endless knot’ is a common cultural motif that has been used throughout history to represent cause and effect, or the union of wisdom and compassion. Used here, the endless knot becomes intertwined with themes of nature, rebirth and growth. The finished product is a deeply organic logomark.