Logo Showreel: My 10 year anniversary

*10 years of love, devoted to realising your brand* Your logo design is important. It inspires trust. It represents a level of quality that your customers should expect. It creates a first impression. It tells your story. And it needs love to bring it to life. As a logo designer, I often work in collaboration with specialised copywriters. Together, we can establish your tone of voice and create consistent positioning in your market. We can even help with naming. BE DISTINCTIVE I don’t believe in cookie cutter solutions. I strive to separate you from the competition, and research your competitors diligently before starting each project. So you can be sure that the final product is truly unique and bespoke to you. THE APPROACH I’ll get to know you, inside and out. I’ll ask you to answer questions about your brand that you hadn’t thought of before, and drill your company down to its bare essentials. All before even touching a pencil. When I think I truly understand your company and your goals, I’ll put more than a decade of experience down on paper and begin a highly-iterative process with you at its centre. PACKAGES My three-tiered pricing structure is tried and tested, and completely customisable to you. There are no hidden costs. Your project is priced for you at the beginning (no estimates), so you can be sure in advance that your budget won’t be stretched. And every project comes with a style guide, so you can be sure that your brand identity isn’t misused. If you’d like to know more about the packages, prices and their components, then please visit: barnard.co/logos

This year marks my 10th year as a full-time designer. I’ve come a long way since my first graphic design job at Runner’s World magazine. I started a little late into my life, side-stepping from a career in project management at the age of 25, before eventually working my way up through the publishing industry to a brilliant role at the Daily Telegraph.

But since I went freelance in 2015 I’ve never looked back. The freedom to work with the clients I choose, along with a lifestyle that allows me to spend more time with my wife and daughter, means the absolute world to me.

However, as my freelance career has burgeoned, I’ve always felt like a bit of a mercenary. A gun for hire. I’ve worked hard at advancing my skills in all sorts of design areas, and that has meant that as a ‘pay-by-the-hour’ freelancer I’m incredibly hireable, as I can work across projects that require photoshop work, print design, branding, website building and even video production and animation.

But since I haven’t focussed my expertise in any one area, my ‘business of design’ has plateaued.

10 years of logos

Time to specialise

Recently, I made a business decision to start transitioning to working only as a logo designer.

That’s right, just branding jobs for me from here on. It’s the part of my job that I enjoy the most. It’s pure creation, and most importantly I’m good at it. So over the next year, I will be taking on as many logo design jobs as I can get my hands on, and gradually moving on from working as an ambiguous, Jack-of-all-trades graphic designer.

James Barnard - Logo Designer

With my laser-focussed business model now decided upon I set up a landing page, and recently completed the showreel above to market my talents. I’ve also worked hard on a new pricing structure, moving away from hourly billing and building in three tiers of packages called ‘Starter’, ‘Professional’ and ‘Deluxe’. If you’d like to know more about these design packages, then please get in touch.