QD. TECH

THE BRIEF
QD. Tech was founded in 2006 by Dipesh Solanki and Quentin Hoidge. They provide an extensive range of IT Services for their clients and business partners.

When the founders contacted me about rebranding their company, they mentioned the following…

“If QD. Tech were an animal we would be an elephant. Sturdy, wise and caring.”

THE SOLUTION
The design uses an abstract depiction of an elephant’s head viewed from the side, but formed using the characters ‘Q’, ‘D’ and the ‘.’ (dot), where the ‘Q’ forms the ear, the ‘D’ forms the front of the head and trunk, the tail of the ‘Q’ forms the tusks and the ‘.’ (dot) forms the eye of the elephant.

The result is a modern logo mark that suits the tech industry.

To pair with the design, I adapted a completely bespoke set of characters that use the same style as the ‘Q’ and the ‘D’ in the mark to form the corresponding logotype, ‘QD.TECH’.

SERVICES
Logo Design