GNG Studios

THE BRIEF
GNG Studios (short for “Graft Not Guru”) is a Warrington-based UK video production and strategy studio focused on making “binge-worthy business content” for ambitious brands.

Their in-house team reached out to me back in 2023 to help create a brand mark that they could build their business around.

THE SOLUTION
The design is a splice of the GNG characters, formed into an ambigram. The angled, connecting line between the N leaves a slash between the characters, which represents the contrast or opposition of those two terms. This is the ‘either/or’ between ‘Graft’ and ‘Guru’.

TESTIMONIAL

“When it came to our new logo, James was the perfect partner. His communication, project planning, delivery, and review process were all exceptional. James is a master of his craft and a pleasure to work with. Highly recommended by the GNG studio crew.” - Ian Darlington

SERVICES
Logo Design