During my stint in self isolation, I used some of my downtime to develop some videos, recording how I work up a logo design in Illustrator. It’s been a really fun experiment. It not only keeps my design and concept skills fresh, but my video editing skills as well.

Take a look at some of the videos below. Some of these were worked up in a couple of hours, others took a little longer. But by setting myself a challenge to come up with topical and relevant logo ideas, I’ve managed to really up my profile in the online design community.

These videos have been extremely popular on the design channels on Reddit. And by posting them on channels like r/logodesign the feedback I've garnered has been exceptional. While most of the projects I post are conceptual, there's value in throwing up videos like this to start discussions around legibility, visual balance and the latest trends in logo design. Also, I find it useful when people explain how I could have sped up my process in Illustrator.

I'm learning all the time, and while I obviously enjoy the positive comments, I get more from the constructive feedback. It's the discussion around the designs I find the most helpful and enjoy the most.