The wonderful Kat and Vanessa at asked me to help them create a logo for their ever-growing (and award-winning) food and fitness blog.

The pair are super-experienced web editors with a ton of brand experience, so their brief was fantastic. They had a clear concept; use the letters in the name to form an elegant and flowing monogram.

A simple brief, but far from a simple execution. I worked up no less than thirty concepts for this logo, before finally coming to a solution.