W. L. Therapy

THE BRIEF
Wesley Little is a couples therapist based out of North Carolina, with an aim to help couples understand themselves and their relationships better.

Wesley was incredibly clear in the style that she’d like to see, and was desperate for her new brand to steer clear of clichéd therapeutic concepts, like stacks of rocks, nature or whispy fonts.

THE SOLUTION
Wesley’s logo is a representation of the letters ‘W’ and ‘L’ interwoven to form an elegant monogram. At first I was hesitant to work this option up, as it has connotations with a Venn diagram, which Lesley wanted to avoid as it was a tired concept in the world of therapy. However, the interconnectivity of the design is subtle enough that I thought it warranted exploring.

I paired the design with the ‘Bebas’ font, and worked up some scalable formats, along with a soft colour palette designed to convey comfort and neutrality.

Lesley was so happy with this design that it was signed off at the first pass, with zero amends needed.

TESTIMONIAL
”James did an incredible job with my logo. My work doesn't lend itself easily to creative images, and yet he was able to create something better than I had even hoped for. As a solo-preneur, I was a little nervous about investing in a logo like this, but I can immediately see how much it elevates the feel of my business. It makes me feel much more confident, and proud, that people will see such a beautiful image with my work. The brand package was also beautifully done, and inspirational in its own right. James was prompt, professional, and well worth the investment.”

SERVICES
Logo Design