FHM’s hugely successful 100 Sexiest list launched once again and in 2013 and I was responsible for almost all of the online marketing activity. This is included 3 HPTOs, one of which had 27 versions of flash ads which pushed to a number of different girls’ pages on FHM to encourage voting. VO5 sponsored the campaign and gave away the chance to win a shopping spree with one of the FHM hotties. We created a facebook app that allowed you to select which girl you wanted to go with, promoted the VO5 Secret Barber video and gave away free facebook cover photo downloads once entered.