London-based private investor Annabel Schild approached me to help create a creatively authentic, low key, but elegant logo for her business services.

The version Annabel chose uses a triangle shape to represent the the 3 industries she focusses on (tech, property and finance), which was then cut in such a way that an A and an S are visible from the symbol. Out of this, I then flipped and rotated this symbol to disguise the obviousness of the approach.

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