Long STreet Advisors

THE BRIEF
Mohammad Chowdhury, the Founder of Long Street Advisors, came to me looking to brand his new company, which would specialise in ‘meaningful digitisation’. His reputation spans working in over 80 countries playing at the intersect of technology, industry and society.

THE SOLUTION
The logo is an abstract representation of two main concepts behind the Long Street Advisors brand. Multiplexing is a core technology in digitisation that allows for high speed data transfer. A typical diagram shows a number of input streams diverging to a single point, and then reemerging to many again. My depiction of this is shaped in a way that it also resembles a single point perspective of a street, tying back into the ‘Long Street’ name.

Combined, these two concepts form a stylish logo mark. I worked through a lot of variations of this design to best suit the professional and trustworthy nature of the company and to make sure that the style and font pairing matched the advisory space.

TESTIMONIAL

"James' logo design captures the essence of Long Street's purpose and market focus, maintains integrity and simplicity, and conveys credibility. This is exactly what we wanted. The website is built around these principles too, and has been very well received by clients, which in our business is what matters the most."

SERVICES
Logo Design
Stationery Design
Website Design